DESIGNBBY STUDIO
Los Angeles



Studio Inspiration
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     Kasper-Florio              



What are your names and tell us about what you do?
We are Larissa Kasper and Rosario Florio. Together we run the Graphic Design studio Kasper-Florio. Founded in 2013 and based in St.Gallen, Switzerland we work locally and internationally within the fields of culture, art, fashion and music.


How would you describe your design style?
Rather than describing a style which results from our methodology, we would mention our interests while searching for visual expression. Abstraction is one of those. Most of the time we start with typography which can already be seen as an abstraction of images. Simplicity is also an important approach in our work. It conducts from a balance between idea and realization and results in refining the message. We often work with strong grids but breaking it softly with a playful setting.


Where do you find inspiration?
We could say basically everywhere but to be more specific, we love traveling to places we haven't been before. For us it is the best inspiration imaginable. The vivid pulse of cities, raw and beautiful nature. And, of course art. It is capable of taking you into new and undiscovered fields while at the same time revealing a familiar subject in new ways. Georg Simmel said, what an artist can do what a logician can’t, is to extend a term without losing the content. To extend the term and to always find new ways in doing so is something that motivates us.


Who are your inspirations?
People who find the right questions to a problem.


What is the best tip you have ever received?
To take a picture of what you worked on and look at it again in another context and medium.


What is your favorite piece of work that you have created?
One of our favourites – most of all regarding the collaboration with the client and the exciting process – is the exhibition identity we did for Mediengruppe Bitnik! and Christian Waldvogel at Helmhaus Zürich.


What are you doing when you are not creating?
In the few weeks of summer in Switzerland we enjoy going out into the sun and down to the basketball court. Afterwork is mostly for sleeping, reading, visiting exhibitions, going to the movies, digging for and listen to music and drinking lots of beers with friends.


Do you have any tips or inspiring words for others trying to do what you do?
Find your interests and strengths, connect inspiration with your own way of thinking, expand inspiration with your own visual expression, evolve your own methodology and way of thinking.


Where else can we find you?
kasper-florio.ch
Facebook: KasperFlorio
Twitter: @kasperflorio